Love it or hate it, the FIFA World Cup 2018 is happening this June and July.  It provides a massive opportunity for pub operators to attract extra trade – or to create football free zones designed to appeal to all those who have no interest in the game. Whichever you opt for, preparations have to start early.

Provide the best experience for your customers. Don’t forget to have your outside areas cleaned.

Statistics from previous major tournaments show that around 14.8m people head to the pub to watch a football game and they expect to stay for at least three hours each time.